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What Toast and Vegemite Can Teach You About Business Mindset
This morning, I was making toast and reached for the Vegemite jar. You know that moment when there is hardly any left. You start scraping around the edges, trying to get every last bit. Swivelling the knife, trying not to waste a single smear.
And it hit me. This is exactly how so many business owners show up when things feel tight.
They start chasing every lead.
Discounting their services.
Trying to convince anyone who will listen.
All coming from a place of scarcity.
As a Perth Business Coach, I see this pattern far too often.
The Scarcity Trap
When you are worried about where your next client is coming from, your energy changes. You stop focusing on value and start grasping. And people can feel that shift.
Selling from scarcity feels like scraping the bottom of the jar. It is desperate, exhausting and unsustainable.
Instead of showing up with confidence, you find yourself reacting to everything. Saying yes to
the wrong clients. Lowering your prices. Doubting your own expertise.
Flip the Focus
The good news is, you do not have to stay in that space.
What if, instead of focusing on what is missing, you focused on the value you bring?
- Get clear on the problem you solve
- Understand who you help
- Position yourself as the trusted guide, not the one doing the chasing
Clarity allows you to show up with confidence. You are not guessing. You are grounded. And that energy attracts the right clients — the ones who want what you offer and are happy to pay for it.
How Perth Business Coaching Can Help
Mindset is not a luxury. It is the foundation of how you run your business.
As a Perth Business Coach, I help coaches and small business owners shift from scarcity to strategy. We work together to:
- Identify the patterns keeping you stuck
- Refine your messaging and offers
- Build a sustainable marketing approach that feels authentic
- Strengthen your mindset so you can show up with clarity and confidence
You do not need to chase every lead. You need a clear plan that attracts the right ones.
Ready to Shift Gears?
No one wants to buy from someone scraping the bottom of the jar.
If you are ready to stop selling from scarcity and start leading from a place of value and confidence, I would love to help.
Book your complimentary Client Roadmap Session today and let’s map out your next steps together.
You bring the vision. I will help you clear the path.