Hey everyone! Did you know that price is more than just a number? It’s all about the value you offer and how you perceive it. I recently came across a video that highlighted this concept in the context of cars and coaching.

Like some people are willing to pay a premium for flashy cars while others wouldn’t even consider it, the same principle applies to coaching. Some coaches charge a fortune for their services, while others keep their prices affordable. The determining factor here is the perceived value and the confidence in the price you set.

It’s crucial to remember that if you feel uneasy about your pricing, your potential clients might feel the same way. The key is to understand that pricing is not only about you but also about your clients. Even if you wouldn’t pay a certain amount for coaching, it doesn’t mean others won’t find value in it.

So, set a price that reflects your value and then put it to the market. Test it out and see how it feels. Don’t be afraid to set the price slightly higher than you initially thought. Having confidence in your value and stating your price with conviction can make a significant difference.

Remember, the price is not set in stone. You can always adjust it based on feedback and market dynamics. The most important thing is to believe in the value you offer and communicate that effectively to your target audience.

If you’re a coach looking to build a thriving business rather than just having an expensive hobby, I highly recommend seeking guidance. I’ve personally found Cathy Smith from Cathy Smith Coaching to be a valuable resource. I specialise in marketing coaching for coaches and can help you create a successful coaching business. PM and let’s have a chat to find out if coaching is for you.