Marketing Doesn’t Happen By Accident

Marketing Doesn’t Happen By Accident

rainIt’s raining.

As I wake up, I can hear the rain, it’s hitting the roof and starting to collect in the gutters. Down the drain pipe, the rain goes with the classic drip, drip, drip. As it gets heavier, the drips run together to be a constant stream, the dripping noise stops.

The wind wafts in through the open window bringing in, that unforgettable “rain” smell.

Summer has gone, and winter is coming. The dry earth, the plants and the lawn are enjoying the much needed drink. Everything feels fresh after the rain.

What will be your fresh start?

The first quarter of 2023 is already over, has your year started well? Or are you waiting for your metaphorical rain to come and save you?

Does your business need that breath of fresh air to blow through and put you in front of your potential clients?

Marketing is not a game of chance, nor does it happen by accident. Marketing requires careful planning, strategy implementation, and consistent effort. When it comes to marketing, it’s not just about getting your message out there. It’s about getting it in front of the right people, at the right time, and in the right way. If you’re not doing that, then you’re wasting your time and money.

As a business owner, it’s important to understand that marketing is a process, not a one-time event. It takes time, effort, and resources to market your business successfully. It’s not something that you can do once and forget about it. It requires constant attention, tweaking, and monitoring. That is why big companies spend so much money on marketing, even though they have a large market share.  

Consistency In Your Marketing

Facebook fan's handsSuccessful marketing requires consistency. You can’t just post a few things here and there on social media and expect to see results. You need to have a consistent plan that includes regular posting, and engagement with your followers. Targeted advertising can also be included depending on your goals and budget.

Target audience

Understanding your target audience is important. Marketing to everyone will not produce a “wow” factor for anyone.

You need to know who your customers are, what they need, and how you can solve their problems. If you can articulate their problem well enough and provide the promise of a viable solution, you may be able to shorten the buyer’s journey and show that you are the right option.

Clear Message

It’s important to have a clear message and branding.

Your marketing should communicate:

  • what you do
  • why you do it
  • how you’re different from your competitors.

Your brand should be consistent across all marketing channels, from your website to your social media profiles.


Effective networking is more than just passing out business cards. It’s about building relationships with other professionals and potential customers. Attending networking events is a great way to get your name out there and meet new people, but it’s not enough to just show up. You need to have a plan and a goal for each event. Networking needs to be part of your marketing plan, not your whole marketing plan.

Marketing Your Business

Marketing strategy conceptMarketing is a crucial aspect of any successful business, and it requires careful planning, strategy implementation, and consistent effort. A few posts here or there on multiple social platforms is not a marketing plan. Neither is going to a networking group and playing 52 pickup with your business cards or, worse, not taking any business cards. If you want to succeed in marketing, you need to be willing to invest the time, money, and effort required to build a successful campaign. With a clear message, branding, and a targeted approach, you can reach your target audience and achieve your business goals.

You need a roadmap to follow. Directions and a vehicle to take you to your desired destination.

Your journey can start today.