If you’ve recently obtained your coaching qualifications and are finding yourself struggling to kickstart your business, read on. I’ve worked with countless new coaches, and I’ve noticed a common pitfall: the urge to publish content just because they feel they have to.
1. Quality Over Quantity
It’s a popular belief that more content means more visibility. While consistency is key, churning out content mindlessly can lead to a dilution of quality. Your potential clients are looking for insights, answers, and inspiration—not just another article or social media post that ticks a box. Focus on what you genuinely want to share, what resonates with your target audience, and what sets you apart. Being busy is not the same as running your business.
2. Build a Genuine Connection
Remember, as a coach, you’re in the business of personal connection and growth. Your content should reflect that. If you’re publishing just to meet a quota, it’s likely that your content will come off as inauthentic. Your audience wants to hear YOUR voice, YOUR experience, YOUR wisdom—not something created out of obligation or AI generated trash.
3. Understand Your Audience
Who are you trying to reach?
What are their needs, goals, and pain points?
Understanding your audience helps you create content that speaks directly to them. It’s not about publishing for the sake of publishing; it’s about providing value and building trust.
4. Strategy and Analyse
Have a plan for your content.
What is the goal of each piece you publish?
How does it fit into your overall strategy?
Now it’s out in the world, it’s time to analyse its performance. What’s working? What’s not? Adjust your approach based on real feedback and data, not just a hunch.
5. Invest Time in What Matters
Time is a precious resource, especially for new entrepreneurs. If you’re spending all your time creating content without purpose, you’re likely neglecting other vital areas of your business. Focus on client relationships, professional development, or other marketing strategies that align more closely with your goals.
Building a Coaching Business That Will Thrive
Building a successful coaching business after obtaining your qualifications is no small feat, but it’s entirely possible with the right approach. Instead of publishing content just because you think you have to shift your mindset to a more thoughtful, intentional strategy. Your content reflects on your brand and you personally; make sure it resonates with the heart and soul of what you offer.
If you find yourself struggling with this aspect of your business or any other, please don’t hesitate to reach out. I specialise in helping coaches like you find their footing in this competitive industry. Together, we can turn your passion into a thriving business so contact me and let’s have a talk.
Stay inspired and authentic!