Testimonials

Life coaching is a very personal thing. You need to have trust and faith in your coach. Not all coaches are created equal and not all coaches are for you. Is Cathy Smith Coaching for you? Book a chat and let’s find out.

Here are some of the things that Cathy’s clients have said about Cathy’s coaching.

"I have immensely enjoyed Cathy’s masterclass on writing newsletters. Her approach and positioning was so encouraging and pragmatic that I have come out of long term inertia and started my own newsletter writing! Very happy!"

Catherine Fewings

"Cathy is a supportive, results & action oriented coach that champions the hell out of her clients. Her superpower is challenging your around beliefs and negative stories you're making up.

I had some very bad business coaching experiences over the years and Cathy helped me see that business coaching through the lens of ICF, is so incredibly powerful in making progress in your business.

She creates a space where you feel safe and confident in sharing the underbelly of your business so that you can make real change and progress through your own inner resources and wisdom. Thank you Cathy."

Jenn Bieri

"Working with Cathy Smith has been an absolute game changer for me.

She has a rare ability to be both calm and direct at the same time, no hype, no “rah-rah” coaching, just real, grounded guidance that really works. She knows exactly when you’re ready to hear something and delivers it in a way that lands.

What I value most is how she keeps you accountable without ever making you feel pressured. She has this incredible way of helping you see your own blocks, even when you can’t quite explain them yourself, and then guides you through them with clarity and confidence.

Cathy helped me recognise my inner critic and self-doubt for what it is, and more importantly, how to challenge it. She doesn’t just talk about mindset, she gets you taking the right action at the right time, step by step, until you start proving to yourself that you can do the things you once doubted.

If you’re looking for someone who is insightful, honest, and genuinely invested in your progress, I cannot recommend Cathy highly enough."

Maggie Egan

"We were engaged for a short period of time, but it was impactful. I could learn a lot from our interaction on coaching skills, business skills, and being courageous in challenging the client in a respectful manner.

I love the professionalism & knowledge of Cathy on the coaching skills & business skills. I felt that there was utmost focus on me and my conversation during my interactions with Cathy. I felt challenged at a few places that helped me expand my ability to think.

Her approach of making me view my business in a year/couple of years later was super helpful to decide the way forward. I love being listened to, challenged and generating new ideas, in my time with Cathy. Thank you for your support, Cathy."

JL - J Lakshminarayanan

"Have you ever felt stuck? Cathy was a great support when I was stuck on how to reposition my coaching business. She asked powerful questions that helped me gain clarity and I now feel confident moving forward with a clear direction. Highly recommend her as a coach!"

Liz Del Borrello

"Cathy Smith has been instrumental in opening my mind and options. Coaching and consulting are my passions and talents - marketing, sales and self-promotion... not so much. But Cathy is firmly and kindly guiding me to strategies that are working for me and helping to attract the right clients."

Kimera Hobbs

Business and Leadership Consultant/Coach

"Cathy is the Coaches Coach who gets you results. Her coaching methodology, keen ear, and words of guidance for growing a coaching business are invaluable.

I would recommend her to any coach who is looking to build and grow a thriving coaching business. She offers practical and applicable help that can help your business thrive."

Colinda Latour

"As a new coach, Cathy Smith Coaching has been 'the font of all knowledge' for me getting started with my own business. Her book has been my bible and I've learned so much from her podcast! Cathy has also been very generous with her time and knowledge too! If you're a new coaching business owner, then Cathy Smith is your go-to person! Thanks so much Cathy :)"

EmPowering Humans

"The Coaches Marketing Roadmap was right place, right time for me. I had been struggling for a while to find a presence as a coach but definitely found it in the Coaches Marketing Roadmap.
The unique combination of the weekly group discussions that Cathy was able to coach and personalise to our own particular situations, followed by the mentoring of then “How” to market this to our own particular targeted audience has been brilliant.
Through the Coaches Marketing Roadmap I was able to find the clarity, confidence and direction I was looking for in regards to what my coaching stood for and how I could represent and now market that and myself as a coaching business the way I have always wanted and I thoroughly recommend Cathy and her program to anyone looking to do the same."

Graeme Willox

"Cathy is awesome, there's not really much else to be said. She's helped me find my purpose and allowed me to be more focused on getting results from my business. Highly recommended!"

David Ucyurek

"Cathy has been such a benefit to me aligning my profile on all social media platforms. Great to work with building a social media presence. It has been a pleasure working with you"

Tracey Walker

"Cathy is a professional! Her coaching skills have helped me so much. I have been involved with Cathy for the last 10 months and I have learnt so much from her. I have put lots of these learnings into practice for my own business. "

Alicia

"Cathy is an amazing person, she’s very knowledgeable in her craft and speaking with her will be so worthwhile 😊"

Norino James

"Cathy's a great coach and excellent business women. Highly recommend her services!"

Jon

"Cathy is very skilled at coaching. She asks probing questions in response to the answers she receives. She listens very well and is committed to partnering you."

"Cathy is a calm, warm and supportive coach. I particularly appreciated her willingness to go with the flow and adapt her approach according to how I responded. She helped me recognise where I was getting in my own way and find a clear path through my overthinking."

"Cathy's coaching style enabled me to consider and explore what I brought to coaching in an open, listening, non judgmental space and in doing so enabled me to have greater clarity on my thinking habits, some of which were holding me back. I achieved greater clarity on some things that were getting in the way of me moving forward."

"Cathy is light and positive in her approach, and keen to recognise and encourage progress. Cathy's approach helps grow awareness of impediments and create clear actions. She always provides space and lots of time to reflect on the questions in hand, which helps clarify thoughts. I left the sessions satisfied with positive outcomes."

"Coaching showed me how to own my own dreams, goals and ideas and keep them on check. Cathy's patience and smiles really kept me in check when I was going off course."

"She's an effective coach who managed to help me nail down some to dos after every single session and make progress in every session."

"Cathy is a professional coach. She gave me 100% private space to talk. I talked a lot more than the questions she asked. I feel safe. She was able to probe me to know the details about one situation. I know myself slightly better after talking with her. I cried on one session because I said something that has buried deep inside. Thanks for listening. You are great!!"

"Cathy is a great coach and I discovered a lot over the course our sessions. I would wholeheartedly recommend her!"

"I learned that I have limiting beliefs that are disguised as logical assumptions, and that having those assumptions challenged with powerful questions exposes new truths in a very meaningful way. I found a sense of peace in having those limiting beliefs crumble."

"Cathy's coaching style is warm, present and non-judgemental. Cathy asked great questions and gave me space to think and go deeper than I generally expected to. This brought a lot to light for me and was very helpful."

"Cathy held space well for me to think. I noticed my tendency towards negative thinking in terms of my evaluation of my contribution/value etc. Hearing myself talk out loud helped me recognize this habit and to encouraged me to change my thinking habits and perspective."

"Cathy is an empathetic coach who helps me understand more about myself and make progress with baby steps. It's out of my surprise that changes can be seen in 6 weeks."

"My coaching sits at an intersection that isn't always easy to articulate - neuroscience-informed, grounded in ICF principles, with wellbeing and a sustainability lens woven through everything. Explaining what that means in a way that feels genuine rather than clinical, and that actually resonates with the people I want to work with, has been one of the real challenges of building my practice.

Coaches Marketing Roadmap helped me find my way through that. Cathy's approach is practical without being prescriptive — rather than handing you a formula, she guides you toward language that is authentically yours. I've been quietly applying the principles over the past few months, and the shift has been tangible: more clarity, more confidence, and conversations that feel much more like me.

If you're a coach with a nuanced or multi-layered practice and you struggle to communicate it without losing either the depth or the person in front of you, this book is worth your time. Highly recommend."

Delphine Acoca

"I first met Cathy at a networking event in March 2024, where she spoke about her book "Coaches Marketing Roadmap: Accelerate Your Journey to a Thriving Coaching Business." Her energy, enthusiasm, and knowledge made a lasting impression on me.

Fast forward to 2025, as I approached the end of my coach training program, I knew I needed focus, discipline, and support to move through my own limiting beliefs and interferences. That's when I chose to work with Cathy Smith as my coach.

Cathy collaborated, partnered, challenged, and supported me in exactly the ways I needed. What I've loved most about working with her is how her powerful questions allowed me to deepen my self-awareness. My experience with Cathy has been truly transformational. She provides the space to go deep, to learn, and then apply those learnings in meaningful ways.

Throughout our journey together, Cathy empowered me to see my own path and supported me in taking not just the first step, but every step after. Her coaching was instrumental in helping me achieve my ACC certification.

If you are a coach or going through coach training with the goal of setting up your own business, I would highly recommend adding Cathy to your team. I am deeply grateful to have had Cathy walk alongside me on this journey."

Donna Plunkett

"Cathy helped me enormously. She has the ability to listen patiently and get to the heart of the issue in a very kind and supportive way, asking questions, offering guidance and never judging. Thankfully having worked with Cathy I came away with a clear path forward and a list of things to do to get started on my business. Highly recommend."

Louise Hughes

"Cathy Smith has been a tremendous coach and great friend to all she comes into contact with. She'll keep you accountable whilst showing that she really cares about you as well. I'm super excited for her book and everything else she comes out with as she is a person who's committed to bringing the light. To building strong people and be a leader in the value she provides her clients."

Kyle Spyrides

"I recommend Cathy to anyone who needs to sort out their priorities, create goals, and, most importantly, take steps towards success in their business. Action is going to make the most difference and Cathy reminded me that I don't need to have it all figured out before I take a step"

Jen Conshue

"I have worked closely with Cathy over the last 12 months, and she has been a huge support for me. She is knowledgeable and cares about the outcome for friends and clients alike. Wishing her every success with the launch of her book and coaching program."

Teena Ryan

"Cathy is incredible at what she does. I cannot recommend her enough."

Jemimah Ashleigh

"Cathy is a brilliant coach. Great to connect and your training is so helpful and helped me get infront of my ideal clients."

Paul Bryan

"Thank you Cathy for your coaching sessions where I refined my marketing strategy and worked through some big blocks round marketing. Your commitment to making this world a better place by allowing coachees to work through their stuff is appreciated! I wish you all the best in your future endeavours."

Naketa

"Cathy brings a wealth of experience and knowledge on coaching, marketing and business to every meeting. Approachable and patient, Cathy adds value to our business every time we communicate."

Christian

"Cathy is a great coach with a lot of life experience who is non-judgmental, gives helpful and practical advice. She is a brilliant leader who knows how to help the people following her to grow."

Clarence Ling

"Cathy is a remarkable coach! Her marketing knowledge, systems and approach helps you achieve real results for your business. If you’re looking to grow your business and/or expand your client base she is absolutely the coach to work with - I can’t recommend her highly enough!"

Laurene McKenzie

"Cathy is a great coach and highly recommended. She has helped me transition through a tough time in my life"

Alex Ironside

"Cathy gifts immense presence and acknowledgement to her clients. She also asks questions to challenge me on my underlying assumptions, help me uncover new perspectives. Cathy is also great at linking the theme of the coaching series and bring up the connections at the right moments to deepen my learning."

Sylvia Lim

"Cathy is patient, watchful and ever cognizant of the point of the coaching (in the agreement) session. I benefited greatly from her continual efforts to keep me focused using questioning to identify new insights or perspectives."

Reg

"I learned a vast amount working with Cathy. She is knowledgeable and is very capable of providing coaching to enhance the interaction."

Harvey Knopman

"Coaching from Cathy helped me make a big life decision with regards to my career and commit. She also helped me develop better habits to address my procrastination where work was concerned, which was linked to my lack of clarity as to what I wanted to do. Cathy encouraged me greatly in my personal development."

"Cathy Smith is an articulate and sophisticated communicator with a natural flare for public speaking and of course, leadership. She genuinely cares about helping her clients produce their best possible results, and she always has a positive attitude with a warm ear to ear smile! Thank you Cathy for all that you do :)"

Carlos Garcia

"Cathy is knowledgeable and is very capable of providing coaching to enhance the interaction. I received good insight through the questions Cathy asked."

"Cathy taught me how to think again. To trust my own instincts and to dare to plan a future that I wanted."

"Cathy is an empathetic coach who helps me understand more about myself and make progress with baby steps. It's out of my surprise that changes that I can see."

"I grew my understanding of how very broad open questions can help, even when perhaps expecting a more focused question to help navigate an unknown path."

"I became more aware of how I approach new challenges, and of ways to manage perceived impediments."

"Cathy has been not only pleasant to work with but a great mentor to me as well. She showed me that coaching is different to just mentoring and that it really can uncover new things about yourself."

"Cathy provided a neutral, safe environment with positivity and support. Cathy very effectively helped me make progress towards the goals I wished to achieve in each session. I left the sessions feeling satisfied and comfortable, understanding what was holding me back and clear approaches to put in place to move forward swiftly."

"Cathy is always being present, giving the client safe space to explore thoughts and feelings, and asking powerful questions are still the most powerful tools we have."

Need a life coaching? Life coaching is a very personal thing. Start by thinking about what you would like to achieve from life coaching. Once you know what you would like to achieve together, we can work on how to achieve it.

Book a chat and see if Cathy Smith Coaching is a fit for you.