As businesses and individuals, it’s important to understand the difference between marketing and posting on social media. While posting on social media is a great way to reach a broad audience, marketing goes beyond just posting.
Posting is a way to get your message out there, but it’s not necessarily strategic. It’s simply putting content on a platform for people to see.
Marketing is not:
Posting funny cat videos (unless you are a vet or a pet related business)
What you had for lunch
Video rants
All or nothing posting
Posting funny cat videos or what you had for lunch can be interesting and entertaining to your audience, but that is not Marketing.
Marketing involves a strategic plan to reach a target audience, educate them and give them the option to take action. This could include a range of methods, including social media advertising, email campaigns, influencer partnerships, and more.
What is Marketing, Anyway?
Marketing is about understanding your audience and their needs and creating a message that resonates with them. It involves research, planning, and analysis to determine the most effective ways to reach your target audience and achieve your goals. Posting, on the other hand, is more reactive and can be done without a strategic plan in place.
Posting on social media, is just one aspect of marketing. While it’s important to post regularly to engage with your audience, it’s equally important to ensure that your posts align with your overall marketing strategy. This means that your posts should be consistent with your brand voice, messaging, and positioning.
Social Media Marketing
While posting on social media is a critical part of your marketing efforts, it’s important to remember that it’s just one piece of the puzzle. A successful marketing campaign involves a holistic approach that encompasses all aspects of the business and its relationship with its target audience.
If you’re serious about promoting your business, take the time to develop a marketing plan that includes a range of tactics and is tailored to your specific audience. By doing so, you’ll be much more effective at reaching your goals and building a successful brand.
Want to take your marketing to the next level or get a marketing strategy that works for you? Call Cathy and have a chat – we’ve got all your marketing needs covered for you.