Congratulations on finishing your coaching qualification and deciding on your niche. As a new coach, that is a big step, and you’re well on your way to building your coaching practice. What do you do now?
Start with your ideal client within your niche.
- What are their struggles?
- What keeps them up at night?
- How can you help them?
Knowing your ideal client will help you focus your coaching services, your messaging and your marketing efforts.
Next, you need to figure out why you?
- What sets you apart from other coaches in your niche?
- What specific skills, knowledge, or experience do you bring to the table?
Identifying what makes you unique will help you stand out from the crowd and attract clients who resonate with your approach.
Create a Marketing Plan
Shout it from the hilltops. Now, it’s time to get the word out about your coaching practice. Creating a marketing plan is a great place to start. Having a plan that includes building a website, creating content, networking, and establishing a social media presence is key. Make sure your target audience knows who you are and what you can offer. A plan should also give you a roadmap to follow so that you don’t spend too many hours down rabbit holes that don’t serve you.
Continuing to develop your skills and knowledge in your niche is important. However, this is probably not the best time to be adding extra skills. Prioritising and starting your practice and getting paid clients are essential at this stage. More study and new skills can come later.
Get a Support System
Reading industry publications, seek out mentors and peers who can help you grow and get the support you need at this stage of your coaching career. We all have doubts, and getting support along your journey is very important so that you serve your clients well.
Start at the start by figuring out your ideal client, what is uniquely you, and creating a marketing plan, which are all essential steps for new coaches who are starting out. You got this!
What if you don’t want to niche and be a generalist? That is the topic of Wednesday’s post.
Pm me and let’s chat if you can’t wait or need help marketing your coaching practice, whether you want to niche or not.