Cathy Smith – Marketing Coach

Hi, I am Cathy Smith.

I have been in the same marketing business for over 20 years, I consider myself as a mother, a wife, a mentor, a coach and a business owner.

My business has always been very important to me and a large part of my life. My values of community, honesty and family see me giving back to make a greater impact in the wider community. By becoming a client you are also helping to create a little something special in your own life and the lives of others.


How I became a marketing coach.

When I enrolled in a Certificate IV (Cert IV) in Business and Personal Coaching, I thought I would be getting a qualification for what I was already doing. For over 20 years working in my business, I have been working in digital marketing and helping hundreds of businesses to grow. I had spent many years “coaching” so thought I already had these skills.

OMG was I in for a shock.

The coaching I had been doing was actually consulting.

ICF (International Coaching Federation), the Gold Standard in Coaching defines coaching as:
“ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”

Empowering Women in Transition, Supported Life Coaching. Cathy Smith Coaching Australia.

"You taught me how to think!"

My first coaching client was also a long-term consulting client. After our 3rd session, he said, “You have taught me how to think and trust my instincts”. I was blown away at the difference that coaching had made to him, as he had had a coach before starting our coaching sessions.

Helping people to think differently about a situation and assisting them to find their own answers. That is one of the most powerful gifts you can receive and often life changing.

After fighting it for a while and trying different niches, I realise that my greatest service is to combine both of my loves, marketing and coaching. Now I get to do both marketing consulting and marketing coaching within the Coaches Marketing Roadmap.

My clients are not unicorns. They were probably just like you, a little lost, frustrated and not sure which way to turn. Getting coaching qualifications often doesn’t teach you the business of coaching. With guidance and the willingness to be open to the possibilities, you too can achieve your very own results of having a thriving practice.

Coaches Marketing Roadmap

A great coaching relationship can help you to get unstuck and achieve the successes in your life that you haven’t even dared to dream of.

The Coaching Marketing Roadmap is a program that combines marketing consulting with pure coaching. This allows you to gain the skills that you don’t have and overcome the mental obstacles that are holding you back.

You are a great coach, so let’s make your practice thrive and create the dreams that you have not even dared to dream.

Unlock the potential of your coaching passion and turn it into a thriving and profitable business!

International Coach Federation ICF