How To Keep Facebook Happy

Facebook likesAs a small business owner, you rely on social media platforms to promote your business and drive clientele to your page or website. Many small businesses rely solely on the interaction created by Facebook ads, page posts and campaigns so it can be frustrating when the powers that be restrict your activity due to misuse of the site. It is increasingly important to understand Facebook’s changing rules and regulations, so you don’t end up getting blocked or, even worse, your account being closed permanently.

The term ‘Facebook Goal’ refers to the punishment of a Facebook profile or business account by disabling the account or partially blocking some of its features for a period of time due to the breaking of Facebook rules. It can range from the restriction of posting for a few days to a weeks days or a complete removal of the profile or page altogether.

How can you avoid Facebook Goal?

Trying to understand the terms and conditions of posting on Facebook can be complex and confusing so here are the major points to remember to avoid ending up in the Facebook Big House.

  • Don’t Post Too Much or Too Fast
  • Post Original Content
  • Don’t Friend Everyone
  • Keep People Coming Back
  • Understand the Basic Rules

Don’t Post Too Much or Too Fast

Facebook is always on the lookout for spammers, so don’t act like one. Even if the post you have shared is exciting and time sensitive, resist the urge to post it everywhere, right now. Leave a few minutes, or even hours before posting and sharing on all associated and relevant pages and avoid looking suspicious to the Facebook moderators.  This also goes for liking all the pages and commenting on every little post imaginable.  Use Facebook’s scheduling function and you can do all your posts in 1 go and then drip feed them out over a time period.

Post Original Content

FacebookGot a great article you’ve written yourself but Facebook doesn’t like the image you downloaded from Google to go with it? It’s probably been marked as spam. Keep the integrity of your page and use free stock photos or better still invest some money to get more unique stock images for your blog posts as well as branding authentic images with your business name on website.

Also in line with this strategy is creating original content for your site and not just copy and pasting someone else’s article and claiming it as your own. Use authentic links to reputable sites if you wish to share information to your clientele.

Don’t Friend Everyone

Gone are the days of face-to-face networking being the only method of sourcing contacts and reaching out to prospective clients, however this does not mean you have to confirm everyone who requests the honour of your Facebook friendship, or friend-request every random person on Facebook that may be beneficial to your business. Do what you like with your personal profile, but keep your business ‘friends’ all about quality, not quantity. 

Keep People Coming Back

One of the trickiest strategies to master is keeping viewers intrigued with what’s going on with your business. Too much information and your viewers and potential clients will be sick of you, too little and they will lose interest. The idea is to provoke visitors to your page and website to learn more about you and your products or services. Experiment with what works for your business. For example, some find once a day is ideal for engagement whilst others only require 3-4 times per week. Constant online presence is the same as incessant nagging; annoying and will both lose you customers and anger the Facebook bosses.

Remember the most important thing is to add value to people seeing your posts or coming to your page. Is your post:

  • Interesting
  • Educational
  • Solving a People
  • Or just selling?

It is fine to sell sometimes but not every post.  Think about how you treat people in real life, make a connection, get to know them and then offer a solution. Follow the same principals for Facebook and other social media platforms.

Thumbs upUnderstand The Basic Rules

As with using any social media platform, or service provided by someone else for that matter, there are rules in place for the fairness, safety and integrity of everyone involved. Facebook may have what seems like a complicated list of rules and standards to uphold but they can be broken down quite easily to reflect the basics.

First and foremost, Facebook is strict on the one person – one profile policy; meaning you can run business pages and groups off your personal profile as the parent page only.

Secondly, the use of a business name for a personal account will get your privileges restricted quite quickly. By all means, promote your business page on your personal profile, but do not rename it and participate in posts, groups, chats etc as your business name.

Facebook can be a valuable and lucrative tool when utilised correctly, however it can be a harsh judge and punishments can be detrimental if the rules are broken repeatedly. Trial and error can go a long way in finding out what works for your business on social media and these basic tips should help you in making sure you don’t break the Facebook rules along the way.

Why You Should Choose WordPress Platform Over Wix For Your Website?

WordPress Website
When it comes to creating your own website, the number of options for free website builders is endless. These suppliers have tapped into the market of small business owners and bloggers who wish to start their own website without the start-up costs of hiring a professional website developer. And whilst nothing can compare to the quality, service and professionalism of a web developer created website, sometimes choosing a free website builder is your only option.

There are few things you should know before you start building a website with a free builder, aspects that web developers take significant amounts of time training in and perfecting, so it is advisable to take advantage of the better platforms out there to get you off to a good start.

Wix is a popular platform that is easy to use and allows even the most un-tech-savvy user to build a site quickly and easily. It offers a range of themes and a relatively simple dashboard, however simple behind the scenes often spells simple on your page. Concepts like SEO, coding, keywords etc don’t need to be overly considered when you’re just starting out, but will be a factor later down the line when you are attempting to drive traffic to your website as your client base grows or following increases. This is where the WordPress platform becomes the front runner in choosing a website builder.

Some points to remember when choosing your website building platform include:

  • Cost
  • User Friendly Rating
  • Support and Maintenance
  • Plugins and Apps
  • Design and Themes
  • Optimsation

CostUnder Construction Website

Whilst both website building software is free, there are always extras to consider. With WordPress, you will need to purchase a domain name and hosting for your site, which is relatively inexpensive and you will need to pay extra for some themes, although the ones available on the free plan are really versatile. With Wix you do not have the option not to purchase a domain name or hosting, but you with have branded advertisements on your website and your page name will not be customised with the basic plan. Potential visitors can sometimes find username.wix.com/sitename a little unprofessional. Read the article on Can I Create a Website Without Buying a Domain Name? to why this is not a good idea. A basic Wix plan also does not come with any additional features and you have to upgrade to a paid model for most options which can turn out to be more expensive than website hosting and a WordPress platform.

User Friendly Rating

Wix is incredibly easy to use; from changing fonts to web page colours, it’s pretty much a drag and drop situation. You don’t need to concern yourself with hosting, backups, plugins or security, as they take care of that for you. The downside is you have little control in these areas.

WordPress is a little more complicated until you are savvy with it. There are multiple drag and drop themes available with many tutorials and plenty help to guide you through. Depending on your theme, the complexity levels can increase if you want to implement forms and sales pages or perform complicated content formatting. With WordPress, you can make your website as simple or as complicated as you wish and as you skill levels build you can expand your website too.

Support and Maintenance

A deal breaker when it comes to selecting a product to assist you run your business, easy and efficient tech support and maintenance is vital. The Wix support team has a forum to access and lots of resources in the Help Centre, whereas WordPress rivals them with multiple forums, FB groups Youtube Turtorials and individual plugins for support.

Wix wins out with the maintenance side. Because your site is simple, it does not require too much maintenance and the Wix team manages updates and back-ups from their end. WordPress can require a bit more maintenance to keep it up to date, especially if plug-ins and themes are not updated regularly. WordPress is far more portable and once your backups are setup you can be altered to any attention you are required to do and when.

Plugins and AppsWebsite Solution

The sheer volume of free plugins available through the WordPress platform (around 40,000) ensures you will always find the one you need for your sites particular needs. Wix offers 200+ apps, some paid and some free, for items that are standard to some WordPress themes, such as forms, mailing lists and galleries.

Design and Themes

As mentioned above, WordPress dominates with thousands of free and paid themes, your only limit is your budget. Wix has 500+ pre-made templates to choose from that can be customised to your design requirements.

Optimisation

This is tech talk for getting your site seen. Without getting into too much confusing jargon, both sites have their benefits, however WordPress is significantly more efficient and has more benefits when it comes to Google finding your site. WordPress websites are far more superior for Search Engine Optimisation (SEO).

Why You Should Choose WordPress Platform Over Wix For Your Website?

WordPress is definitely the way to go and not nearly as scary as you might think. WordPress will allow your website to be found and will grow with you as your business does.

Whichever platform you select for building your own website, it really comes down to how much you are going to use it. WordPress is fantastic for starting out, although it can be a little more technical because you can expand your WordPress site as your business or following grows. Wix sites tend to have a limited lifespan and often you will grow out of it but is significantly easier for those not really interested in much more than a hobby page.

Beautiful Websites for Small Business Package

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